About Us

Our Story

Founded in 2007, By Loréa was born from a simple vision — to create timeless jewelry that embodies quiet luxury and effortless confidence.

What began as a small family atelier has grown into a global name in modern elegance, loved by women across the world’s style capitals.

Each piece reflects individuality, grace, and enduring beauty. With refined craftsmanship and contemporary design, every creation feels both effortless and exceptional.

At By Loréa, we believe in lasting quality — jewelry made to be part of your story.

Kim.L (Co-founder of By Loréa)

 

Our Values

At By Loréa, true beauty lies in craftsmanship, integrity, and timeless design.

Each jewel is thoughtfully crafted from the finest materials, designed to be cherished for years to come.

We value honesty, care, and genuine connection — ensuring every experience feels personal and meaningful.

For us, jewelry is a reflection of confidence and lasting elegance.

Clara M. (Creative Director, By Loréa Atelier New York)

 

Customer Service

At By Loréa, exceptional jewelry deserves exceptional service.

From discovery to delivery, we ensure a seamless and personal experience.

We offer worldwide shipping, easy returns, and attentive support — because every customer is part of our story.

Join Our Team

At Gracie London, we are always looking for passionate and driven individuals to join our growing team. Based in the heart of London, we pride ourselves on creating a dynamic and inclusive work environment where creativity and innovation thrive.

If you have a strong work ethic, a love for fashion, and are eager to be part of an exciting, fast-paced team, we would love to hear from you. Explore the various opportunities available to be a part of our mission to bring style and quality to the world.

Interested in working with us? Click on the contact button below and tell us why you’d be a great fit for Gracie London. We can’t wait to meet you!

Contact